Facebook Timeline has been met with a lot of resistance from users, even more so from businesses. It seems that much of the consternation comes from uncertainty about the changes, what they are, and how they impact businesses. SocialMedia Examiner has posted an excellent article summarizing the most significant changes and new requirements to help you get ready for the switch this month.
One of the key concerns addressed here is that businesses are restricted from incorporating a call to action in their banner image and that the welcome page, a driver for visitor action (likes, contest entries, website visits, and email signups), is a thing of the past. Some of these issues are addressed by new features like Facebook Offers and changes to advertising like Reach Generator.
It’s understandable that companies who have recognized the value of social media and networking and have invested time and effort in customizing their Facebook pages are frustrated by change to the format and restrictions. Yes, this will mean more work for the social media folk and an almost total revision, in the most literal sense, of how to represent the mission, purpose, and value proposition of your company visually. On the silver lining side, starting to think visually could help you take better advantage and gain a foothold in the rapidly growing Pinterest social network.
Check out SocialMedia Examiner article, 7 New Facebook Changes Impacting Business and let us know what you think about the new face of Facebook for businesses. What are your concerns? Do you think this will help or hurt the efforts to increase reach and generate leads?